Toyota Motor Corporation History Timeline
The company was founded by Kiichiro Toyoda in 1937, as a spinoff from his father’s company Toyota Industries to create automobiles. Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930.
By the end of 1949, the company was on the verge of bankruptcy but eventually obtained a loan to stay afloat. In June 1950, Toyota was going out of business and sold only 300 trucks. Soon enough, the management announced wage reductions and layoffs, thus many people left the company. At that time, Taizo Ishida succeeded Kiichiro Toyoda and within a few months, an order of over 5,000 vehicles was placed by the US military for the Korean War.
In the 70s, Toyota was incredibly successful and introduced the famous Light Ace, Carina, and Celica. Not to mention, two years later the company had produced its 10 millionth vehicle. A few years after the Publica, the Starlet was introduced and cumulative exports also grossed 5 million units. By the end of the 70s, Toyota Celica XX, Corsa, and Tercel were introduced and the Kinuura and Tahara plants began operations.
Additionally, the company even entered Formula One Racing Competition and established numerous retail outlets all over the US. By 2008, the worldwide Prius sales exceeded 1 million and a year later, worldwide hybrid sales reach 2 million units.
Toyota Motor Corporation produces vehicles under 5 brands, including the Toyota brand, Hino, Lexus, Ranz, and Scion.
The CEO "Akio Toyoda" says Toyota has been slowly but surely getting back into the sports car game, as evidenced by the outstanding Scion FR-S and some future cars in Toyota’s pipeline. Here, we’ll give you a brief history of Toyota’s sports cars, as well as a quick look to the future.
Celebrations
Ever since its founding, Toyota has sought to contribute to a more prosperous society through the manufacture of automobiles, operating its business with a focus on vehicle production and sales.
To celebrate its 75th anniversary, the company has compiled 75 Years of Toyota. Have a look at the company's progress over the last three-quarter century.
Today Toyota has assembly plants and distributors in many countries. In addition to automotive products, its subsidiaries manufacture rubber and cork materials, steel, synthetic resins, automatic looms, and cotton and woolen goods. Others deal in real estate, prefabricated housing units, and the import and export of raw materials.
Brand value: $50.29 Billion
Change from previous year: -6%
Top selling model: Corolla
Toyota Logo
By 1929, Toyoda traveled to the US and Europe to learn more about automobiles. In 1930, Toyoda began his research into petrol-powered engines and then by 1933, he established the Toyoda Automatic Loom Works. The company focused mainly on manufacturing automotive parts, but in 1936, Toyoda though of creating a new logo. This is how Toyota’s logo was established and in 1937 the Toyota Motor Corporation was incorporated and the Koroma Plant began its automotive building operations. In this article, you will learn about the complete history of Toyota, important events, interesting news, and list of all its current vehicles.
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